“My Instagram has followers but nobody buys. I don't know what converts.”
Followers aren't customers. We build messaging campaigns that start sales conversations — not just collect likes.
●JEWELRY · E-COMMERCE/Moldova + Romania/CLIENT_D
11,000 conversations at €1.72 each. When your product sells through messages — the creative is everything.
Messaging-first model. 60+ ad variations across product lines. Cross-border expansion from Moldova to Romania. Built for jewelry businesses that sell through conversations, not carts.
“I tried running ads myself. Spent €500 and got nothing.”
Without tested creative angles and audience segmentation, you're paying for impressions. We test 60+ ad variations and scale only what converts.
“I want to expand to Romania but don't know how the market works there.”
We've done it. Separate catalog campaigns for Romanian market through Shopify. Different audience, different pricing, different creative — same brand.
THE SYSTEM · ADAPTED
How we build revenue machines for jewelry businesses
- 01
Messaging-first model.
Jewelry sells through conversations. The customer sees a piece, messages, asks questions, negotiates, buys. We optimize for messaging conversations — not website purchases. Nearly all conversions happen via WhatsApp and Messenger.
- 02
Massive creative library.
60+ ad variations across product lines — crosses, bracelets, necklaces, chains. Different hooks for different buyers: the gift buyer, the self-purchase, the special occasion. Each variation tested, measured, scaled or killed.
- 03
Best performer: €0.71 per message.
The right video creative on the right audience segment. One winning creative can generate hundreds of conversations at costs most jewelers can't believe.
- 04
Cross-border expansion.
Moldova to Romania via Shopify catalog campaigns. Website purchases tracked separately. Different market, different approach, same product line.
REAL NUMBERS · ANONYMIZED
Jewelry (Moldova + Romania)
€19,292 spent·11,215 messages·€1.72 CPL·78 tracked website purchases (RO)·60+ ad variations·Best: €0.71/message·16-month partnership
€0.71/ MESSAGE
↓ 63% / 11 STEPS
Jewelry brand ready to turn Instagram followers into paying customers? We've generated 11,000+ sales conversations for a single jewelry brand.