SATURATED — Performance Marketing Systems
REAL ESTATE · DEVELOPMENT/Moldova + EU (Italy + Germany)/CLIENT_C

5,632 contacts. €2.19 each. 16 months. From apartment complexes to land parcels — across Moldova and EU diaspora.

Multi-property campaigns. Instant forms + messaging. EU retargeting for diaspora buyers in Italy and Germany. Built for developers who sell projects, not products.

My agency doesn't understand that I'm selling a €50K apartment, not a €20 t-shirt. The approach should be completely different.

Real estate has long decision cycles, high emotional stakes, and buyers who research for months. We build campaigns that nurture — not just capture.

I have 5 properties in different locations. My agency runs one campaign for all of them.

Each property is a different product with a different buyer. We run separate campaigns per complex, per location, per property type.

Half my buyers are diaspora in Italy and Germany. My agency only targets locally.

We build EU retargeting campaigns specifically for Moldovan and Romanian diaspora — people living abroad who invest in real estate back home.

THE SYSTEM · ADAPTED

How we build revenue machines for real estate

  1. 01

    Property-level segmentation.

    Each apartment complex, each land parcel, each house project gets its own campaigns. Different locations, different price points, different buyer profiles. 60+ campaigns across the portfolio.

  2. 02

    Dual conversion model.

    Instant forms for volume — quick lead capture, name and phone. Messaging for qualification — longer conversations where prospects ask about floor plans, pricing, availability. Both feed the same pipeline.

  3. 03

    EU diaspora targeting.

    Moldovans in Italy and Germany who build or buy property back home. Separate campaigns in Romanian and Russian, targeting by country of residence, retargeting across platforms.

  4. 04

    Awareness + branding campaigns.

    Not everything is direct response. For new developments, we run awareness campaigns that put the project on the map before the sales push begins. Brand recognition converts when the prospect is finally ready to buy.

REAL NUMBERS · ANONYMIZED
Real Estate Developer (Moldova + EU)
€12,356 spent·5,632 contacts·€2.19 CPL·2,325 form leads + 3,307 messages·16-month partnership·EU retargeting (Italy, Germany)·60+ campaigns across multiple properties
Best CPL
€0.68/message (residential)·€1.06/lead (instant forms)
€2.19/ CONTACT
41% / 11 STEPS

Real estate developer running one campaign for five properties? We've managed 60+ campaigns across multiple complexes, two conversion types, and three countries.