“I get 500 leads a month. Maybe 10 actually book. The rest never answer.”
The problem isn't the leads. It's the angle. Generic "save time in the morning" messaging attracts curious people — not committed ones.
●BEAUTY & PERMANENT MAKEUP/France · 7 cities/CLIENT_A
Tired of leads who book appointments and never show up?
We took a PMU studio from less than 1% appointment rate to 65% — across 7 French cities. Same platform. Different approach. Research changes everything.
“My agency just boosts my Instagram posts and calls it marketing.”
124 mentions of "boosted posts" in our research. That's not a strategy. That's a Facebook tax on your business.
“I integrated a CRM bot that asks 'what service are you interested in?' — when they already told me on the form.”
Bad automation kills conversions faster than no automation. We build AI agents that know what the prospect already said.
THE SYSTEM · ADAPTED
How we build revenue machines for PMU studios
- 01
Research first.
We study why women actually get permanent makeup — from Reddit, Google reviews, beauty forums. The answer isn't "save time." It's confidence. It's waking up feeling good. We changed one angle and tripled the appointment rate.
- 02
Multi-city targeting.
What works in Marseille doesn't work in Rennes. Each city gets its own campaigns, its own creative, its own budget. 121 campaigns across 7 cities for a single studio.
- 03
Two conversion paths.
Landing pages for fast conversions — higher CPL, higher intent. Instant forms for database building — thousands of contacts fed into an AI nurturing system.
- 04
Custom AI agent.
Not a template chatbot. An actual WhatsApp agent that qualifies, answers questions, sends before/after photos, and books appointments — 24/7, without operator burnout.
REAL NUMBERS · ANONYMIZED
PMU Studio (France)
€18,617 spent·121 campaigns·7 cities·65% appointment rate (up from <1%)
Best CPL
€1.61/lead (Toulouse eyeliner)·€2.13/lead (Marseille lips)
65%/ APPT RATE
↓ 68% / 11 STEPS
READ THE FULL CASE STUDIES
Beauty business running cheap leads that never convert? We know why. And we know how to fix it.