Awareness-level creative. A WhatsApp CRM that tracks every operator's speed. Avatar testing that cut CPL by 70%. Built for auto businesses that sell through conversations.
“I'm chasing leads from a spreadsheet and messaging them one by one on WhatsApp. Half don't answer.”
We replace the spreadsheet with Kommo CRM + WhatsApp Business API. Automated first touch. Pipeline-based workflow. Focus only on people who want to buy.
“I make ads for brake pads and get leads asking about oil changes.”
One campaign for "auto parts" doesn't work. We build separate campaigns per product line — each with its own audience, creative, and conversion path.
“My ads worked 6 months ago. Now they don't and I don't know why.”
Creative fatigue. We tested switching from a generic presenter to a mechanic avatar. CPL dropped 70%. Same budget, same product, different trust signal.
Not everyone is at the same stage. Some know exactly what part they need (direct product ad). Some know they have a problem but not the solution ("car pulling left? Your steering rack might be failing"). Some don't even know there's a problem ("your AC blowing warm? Here's the €X fix"). Three tiers reach a much bigger audience.
Kommo CRM replaces the spreadsheet. WhatsApp Business API sends thousands of messages daily without bans. Outreach bot handles first touch. The owner works from a pipeline — not a task list.
Client filmed 2-5 videos per product once. From that material, we create ad variations for 2+ years. Different hooks, different angles — same raw footage. No monthly production costs.
When performance plateaus, test the messenger, not just the message. We tested three avatars: an attractive model, a regular person, and a mechanic. The mechanic won — 70% CPL reduction overnight.
Auto business chasing leads from spreadsheets? We built the system — from CRM to creative to pipeline — that makes the math work.
