Customer avatar built on real data
Not a persona template from 2019. An avatar built from thousands of data points — scraped from Reddit, Trustpilot, Google Maps reviews, competitor reviews, industry forums.
RESEARCH & STRATEGY
The blueprint before the build
Market research, competitor analysis, audience identification, funnel architecture — before we touch Ads Manager. Most agencies skip this entirely. That's why their campaigns fail by month two.
WHAT THE RESEARCH PRODUCES
Direct customer research (when available)
We provide the interview questions. Your team or call center conducts the interviews. If you have existing customers, sales recordings, or reviews — we analyze every word.
Competitor ad library analysis
What your competitors are running right now. Which angles work. Which ones are failing. Where the gaps are.
Funnel architecture
The complete system mapped out — from first impression to closed deal. Every step documented before we build anything.
Creative direction brief
Angles and personas for testing. Not 'let's try this and see.' Documented hypotheses based on customer language, competitor gaps, and market positioning.
WHAT HAPPENS WHEN AGENCIES SKIP THIS
Generic campaigns that sound like every other ad in your niche. Audiences built on assumptions that waste budget in week one. Creative angles that don't resonate because nobody asked the customer what they actually care about. We've seen the word "generic" appear 2,993 times in our research data when people complain about agencies.
DATA SOURCES
- ●Reddit (20K+ posts analyzed)
- ●Trustpilot reviews (competitors and your own)
- ●Google Maps reviews
- ●Industry-specific forums
- ●Competitor ad libraries
- ●Direct customer interviews
- ●Sales team feedback
- ●Call recordings
Our customer avatar analysis for Saturated itself is built on 23,774 data points across 7 languages. Not assumptions. Not gut feeling. Data.
Start with strategy
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