How the machine actually looks — six times.
Six case studies. Six businesses. Six different problems solved with the same discipline — research, systematic testing, custom tooling where it matters. Numbers pulled from Meta Ads Manager. Nothing rounded up. Nothing cherry-picked.
● FEATUREDGLASS & METAL CONSTRUCTION · FRANCE + ITALYFrom €20/lead to under €3.
A French manufacturer of glass garde-corps and minimalist fenêtres. Two product lines, two markets — B2B (architects, contractors) and B2C (homeowners). 284 qualified leads at €3.57 CPL with a 3D configurator that pre-qualifies every prospect. And an 85% CPL reduction on the B2B line — through disciplined testing, not paid magic.
€3.57AVG CPL — GARDE-CORPS284TOTAL LEADS + 55 CONFIGURATOR SUBS-85%CPL REDUCTION ON B2B LINE9CAMPAIGNS TESTED
● FEATUREDBEAUTY & PMU · FRANCE · 7 CITIESFrom <1% to 65% appointment rate.
A permanent makeup studio operating across Marseille, Aix-en-Provence, Bordeaux, Rennes, Nîmes, Toulouse, and Paris. 3,500+ leads generated. 121 campaigns run. 88 appointments booked from a single tracking period. The fix wasn't the ads — it was the 180° angle change in the messaging.
65%APPT RATE (FROM <1%)€18,617TOTAL SPEND · 121 CAMPAIGNS3,500+LEADS · 7 FRENCH CITIES88APPOINTMENTS FROM ONE PERIOD
● FEATUREDCOD E-COMMERCE · MOLDOVA · 16 MONTHS45,000+ leads. €1.09 CPL. Landing pages did the work.
The largest COD e-commerce operation in our portfolio. Bluetooth speakers, shower systems, Karcher pressure washers, kitchen tools, blenders, air fryers — dozens of product launches over 16 months. Killed instant forms. Built scarcity-driven COD landing pages. Conversion rate went from 10-30% to 80-90% overnight.
€50,019TOTAL SPEND · 16 MONTHS45,860TOTAL CONTACTS€1.09AVG CPL · €0.28 BEST80-90%CONVERSION RATE (FROM 10-30%)
AUTOMOTIVE PARTS · ROMANIA + EU€0.27 per lead. On products worth €100+.
An auto parts supplier serving Romania and the European market. Brake discs, shock absorbers, headlights, AC compressors, steering racks, radiators, hoods, fenders. 107 active campaigns. lei 1.34 best CPL. And a mechanic avatar test that dropped costs 70% overnight.
€0.27BEST CPL · SHOCK ABSORBERS107ACTIVE CAMPAIGNS544TOP CAMPAIGN — LEADS IN 30 DAYS-70%CPL DROP AFTER AVATAR SWITCH
COD E-COMMERCE · MOLDOVA · HOME GOODS€0.40 per message. Almost every conversation is a sale.
A home products company selling through Cash-on-Delivery: kitchen appliances, pressure washers, speakers, air fryers, shower systems. Customer sees ad → sends a message → operator confirms → product ships. Different market than the West — no personas, no research phase. Just creative, speed, and 292 tested campaigns.
€0.40BEST COST PER MESSAGE292CAMPAIGNS TESTED946TOP CAMPAIGN — MESSAGES€1,000+REVENUE FROM 10 CLOSED AT €0.40 CPM
METAL CONSTRUCTION · MOLDOVA + EU3,000+ conversations. Half the previous agency's CPL.
A metal construction manufacturer producing picket fences, louver fences, ranch fences, concrete products, and gates. Came from another agency that told them 'there are no sales in this market.' We took over in winter — the slowest season for construction — and started printing results at half the CPL. Then we built the 3D configurator.
$18,276TOTAL SPEND3,114NEW MESSAGING CONTACTS146TOTAL CAMPAIGNS$2.36BEST CPR — CONCRETE PRODUCTS
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