SATURATED — Performance Marketing Systems
GLASS & WINDOWS · FENÊTRES · GARDE-CORPS/France + Italy/CLIENT_B

Your competitors have a 3D configurator. Your customers design their project, submit specs, and call ready to buy. Do you?

From minimalist windows to glass railings — B2B + B2C campaigns across France and Italy. Landing pages per market. A configurator that qualifies leads better than your sales team.

My leads fill out a form saying 'I want a quote.' That's all I get. No specs, no dimensions, no project details.

Our 3D configurator collects every detail: glass type, mounting style, dimensions, accessories. Your sales team gets a complete project brief — not a name and phone number.

I'm trying to sell in France AND Italy but my agency runs one generic campaign for both.

Two markets need two approaches. Different languages, different targeting, different landing pages. We built separate B2B and B2C pages with campaigns tailored per country.

My CPL was €20. My agency said 'the market is expensive.' I believed them.

We took the same market and brought CPL to €2.15. The market isn't expensive. The approach was.

THE SYSTEM · ADAPTED

How we build revenue machines for glass & window businesses

  1. 01

    3D Configurator.

    Customers design their garde-corps or window project: glass type, dimensions, mounting style, accessories. Every completed configuration is a hot lead with detailed specs. Submitted applications average ~€13 — but these are prospects who've already designed their project and seen pricing.

  2. 02

    B2B + B2C landing pages.

    Homeowners want visualization and pricing. Professionals want specs, lead times, and bulk pricing. Same product, completely different conversion path. One page per audience, per market.

  3. 03

    Multi-market expansion.

    France (primary) and Italy (Lombardia, Veneto). Separate campaigns per market, per language. B2B landing pages for professionals, instant forms for B2C volume.

  4. 04

    Research-driven optimization.

    €20 CPL → €2.15 CPL through systematic testing: creative angles, city targeting, age segmentation. Four rounds of testing. Same budget. 85% cost reduction.

REAL NUMBERS · ANONYMIZED
Glass Railings (France + Italy)
€1,012 spent·284 leads·€2.15 best CPL·55 configurator submissions at ~€13
Windows & Doors (France)
€20 → €2-3 CPL through systematic creative/city/age testing·85% reduction
€2.15/ LEAD (BEST)
89% / 11 STEPS

Glass or window business without a configurator? Your competitors already have one. Let's build yours.