3,000+ conversations. Half the previous agency's CPL.
A metal construction manufacturer producing picket fences, louver fences, ranch fences, concrete products, and gates. Came from another agency that told them 'there are no sales in this market.' We took over in winter — the slowest season for construction — and started printing results at half the CPL. Then we built the 3D configurator.
A metal construction manufacturer in Moldova producing picket fences (stacheta), louver/blind fences (jaluzele), ranch-style fences, concrete products, and gates. Serves the local market and EU diaspora — Moldovans living in France and Germany who build or renovate homes back home.
They came from another agency. That agency told them 'there are no sales in this market.' We took over in winter — the slowest season for construction. We came in with a targeted offer, restructured the campaigns, and started printing results at half the cost per message the previous agency delivered. And yes — including actual sales. In winter.
The previous agency's problem wasn't the market. It was the approach.
From messages to configurator — how we scaled quality
- 01
Phase 1 — Messages, meet them where they are
The client's team already worked through WhatsApp. Customers in Moldova message first, ask questions, negotiate, then buy. We kept the workflow they knew and focused on cutting cost per conversation. Result: messaging at $2.36–$3.68 per message. Half what the previous agency charged. Sales started coming in immediately.
- 02
Phase 2 — Product-line segmentation
One campaign for 'fences' doesn't work when you sell five different products to five different buyers. Separate campaigns per product line: Stacheta (picket fences), Jaluzele (louver fences), Ranch fences, Betoane (concrete products), Gates. Each product line got its own creative, its own audience, its own messaging.
- 03
Phase 3 — The 3D configurator, lead qualification machine
Same concept we built for the glass railings client in France — adapted for metal fences. The customer designs their fence: style, material, dimensions, color, accessories. Every completed configuration is a detailed project specification. Two lead capture levels: Hot leads (offer made) and Warm leads (intent confirmed, didn't complete).
- 04
Phase 4 — Call campaigns
Latest test: call objective campaigns. The client reports higher quality prospects from direct phone calls — people who call are further along in their decision. Testing continues.
Technical work behind the configurator: custom 3D models optimized as geometry for fast loading, backend configuration for pricing, proper Facebook tracking, partner dashboards where the team can change prices, run promos, generate partner codes with custom pricing and logos.
Performance
Aggregate performance
When the system works but the close rate doesn't
This client gets 3,000+ conversations. Hundreds of leads. Qualified prospects with project specs from the configurator. Calls from people ready to buy. The pipeline is full. The close rate on orders is lower than it should be.
We've analyzed the messaging patterns. How the sales team responds. What they say. How fast they follow up. The gap isn't in lead generation — it's in lead conversion. The system delivers prospects. The last mile is the sales conversation.
We tell our clients this directly. Not everyone wants to hear it. But the data doesn't lie. This is why we offer CRM and automation. Not because it's an upsell — because the gap between 'qualified lead' and 'signed contract' is where most construction businesses lose money. Fix the follow-up, fix the revenue.
All metrics from Meta Ads Manager (146 campaigns, $18,276 total spent). 3D configurator demo available. Bilingual campaigns (Romanian + Russian). EU diaspora targeting (France, Germany). Client name withheld by agreement.